SEO factors to position JPG images in Google
Normally, when we talk about optimizing the positioning of a blog or
website, we focus on the texts. SEO applied to texts is very important,
but SEO for images is also very important.
Without a doubt, good text, aligned with the requirements and good
practices that Google recommends, will help one page to show up before
another in searches.
However, most webmasters forget one of the many elements that come into
play when it comes to improving rankings; the images.
Why you need to Work on SEO for JPG images?
Applying SEO for JPG images on your website or blog can bring you
numerous benefits, all of which are related to the performance of your
site.
If you follow a series of simple tips, very easy to implement, you will
be able to:
- Appear in Google's featured snippets: it is a privileged place on the
results pages, where you will be visible to the user before anyone else.
- Improve positions on the results pages: One of the goals of any site is
to get its URL to appear as high as possible in the search results.
- Improve positions in Google Images: Many users search Google Images,
and end up accessing the corresponding website through the link.
- Improve the popularity and reach of your brand: Derived from all the
above, you will get a greater number of users to click on your links.
SEO factors for images
SEO for images comprises a series of actions aimed at ensuring that the
images on a site contribute to optimizing its search engine positioning.
Weight and quality
The advice in this regard is this would be the minimum so the image has satisfying
quality, and the maximum so that it does not slow down the loading of the
web.
JPG file name and extension
Naming the file using one of your strategic keywords is the best way to
work on image SEO.
Image title
Don't ever forget to add a title for each image on your site.
Alternative text
Google uses it to index the image. Also use some of your target keywords
here.
Image description
Writing a literal description that contains your strategic keywords is
one of the most important parts of SEO for images.